Rarekind goes against the make-up rule book to re define make-up as an art. Allowing it to be considered as a more expressive and playful, artistic matter and encouraging people to be more bold with their application and approach to creating new daring looks.
We launched Rarekind as a new beauty company hitting Korea. We worked across their entire visual identity including their strategic positioning. As a final part of the project we created a set of bespoke brand guidelines. Including interesting fold details across the binding of the publication, and customisable pink bubble bags we created a set of guideline documents that reflected the true characteristics of the Rarekind brand.