Gotcha! is a family focused photography company based in Queensland, Australia. The brief: to design a new, contemporary brand identity, in keeping with the overall essence of the original logo - a design recognised by their customers since 2005. It was imperative to craft a classy, memorable and carefully refined brand, that would set a strong foundation for the continued growth of the company. 

The new design has not only significantly improved the overall brand awareness and market positioning, but has also infused a new passion within the company, which is reflected upon their final product and the services they provide.