Describing A Rock is a short little podcast about rocks and also everything else. Each episode is between 5 and 10 minutes long and focuses on a single rock or small handful of rocks that work together well. I begin by describing the physical form of the rock in detail, some basic geology of what it is and where it came from, and then begin to branch out. When you are describing an object, at what point do you reach its edge? Where do you say "that no longer has anything to do with the object, it's not part of the description." How far can you go and still be describing the rock? That's the question that I spend the rest of the episode exploring.
When I started making it, I intentionally made it so that (I hoped) absolutely no one would like it except me; it was just a little piece of art, a far-too-genuine little egg of a podcast that I hoped no one would be interested in so that no one would bother me to make more. As I started to put out episodes, I was floored to find that people did like it, quite a lot of people, and as it started to get more attention I decided it needed some proper cover art and a brand because I'm a designer, and that's just what I do.
…or right here.
The Brand In Use
I used soft colors and rounded corners for the visuals of the brand, to reflect the soft and gentle tones of voice used in the podcast and the ethereal, soothing background music by Podington Bear.
The abstracted rock forms and loose self-portrait lent themselves not only to the cover art, but also to other assets like social media icons and banners, and half-sized show cards.
Press and Features
Being a very unique creation in the often rigid world of podcasts, it quickly gained notice from some big players, and the attractive cover art earned it some cameos in various promotional images from major podcasting apps.