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This was a successful pitch that was won during my time at Lateral. Firetrap had just rebranded and adopted the positioning statement; ‘British I… Read More
This was a successful pitch that was won during my time at Lateral. Firetrap had just rebranded and adopted the positioning statement; ‘British Irreverence’, so the design had to communicate that. We also had to ensure fantastic ecommerce UX and create something which was memorable and really stood out from other fashion websites. Read Less
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Firetrap eCom website
This was a successful pitch that was won during my time at Lateral.  Firetrap had just rebranded and adopted the positioning statement; ‘British Irreverence’, so the design had to communicate that. We also had to ensure fantastic ecommerce UX and create something which was memorable and really stood out from other fashion websites.