The objective was to create the 2019 look for TypeCon in Los Angeles with the theme as "Babel". I chose this color palette because of the dusty earth tones of the California landscape and for their non trendy commercial approach that is typical in advertisement. I brought in a pop of pink with a visual transparency of desert dirt to reiterate the location and create a way-finding visual. The products produced reflect that branding and are worked through various mediums.
For more process work about this project click here
