Traffic Club London is a programme to help young children learn about road safety and active travel. I worked on updates to the programme resources, using existing assets within the brand design style to create brochures, mailers, letters, online game designs and additional designs for a set of balloon characters that help re-enforce the safety messages.

I worked within the existing style guidelines to create the artwork for this interactive online game, in which a tube train enters the station and slowly fills up with balloon characters as the user answers the questions correctly.

I designed additional balloon characters to add to the existing suite of characters, all holding a road safety or active travel message.