Craftz, a organic soft drink company, saw the saturation of unhealthy, style-conscious beverages and decided to create one with refined flavor soda called Sodo. With a minimalistic logo approach and geometric type we achieved a eye-catching concept that a fine crafted soda like this should have. By getting rid of the stereotypical soda packaging category symbolism, we declared that soda could be perceived without the traditional associations connected to its consumption.