Branding & Packaging - 侍物府

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SHI WU FU is a ancient cultural product collection brand.

The founder used "traces left by years of service" to express his thoughts on the brand. We call the English name of the brand "A story of time", which is expressed as "the story left by time". In terms of brand image logo design, we The relationship between "level" and "qi" of the two lines expresses the state of "time" and "precipitated by time". In this way, the "flat" lines are time, and the "up" lines are the deposited artifacts or even stories. The image of the logo can be arbitrarily placed on different application materials and can be changed in length at will. In terms of the brand image system, we have made full use of the different changes in the line elements of the logo, completed the extension from "line" to "surface", and expanded the application material design of the entire set of VI. We do not directly use "labeling" step by step. It integrates the logo and the auxiliary graphics, calm and unobtrusive, reflecting the brand's tone and complete expression.