Flo Magazine is a concept for a free magazine about menstruation aimed at 16-18 y/o girls in the UK. Flo mag is a response to the D&AD New Blood 'End the Stigma Period' 2019 brief. Five topical magazine issues (about menstruation) are available every 28 days (two of which are shown). Flo is designed to be given out by teachers at school, or left in school toilets for girls to pick up of their own accord.
Issue 1 - Be the Boss of Your Period
General information about menstruation.
Issue 1 - Be the Boss of Your Period
General information about menstruation.
Issue 2 - Your Period + Under The Sea
Eco problems that arise when menstrual products and contraception are not
disposed of responsibly.
Eco problems that arise when menstrual products and contraception are not
disposed of responsibly.
Flo, Issue 2 - Your Period + Under the Sea
Magazine front cover + 'Flo Chart' infographic.
Magazine front cover + 'Flo Chart' infographic.
Toilet Campaign
Vinyl wall stickers and 'Flo Chart' posters supplied to schools for year 10+ toilets. The toilet 'make over' promotes the magazine whilst it's circulating and should not be a permanent display.
Vinyl wall stickers and 'Flo Chart' posters supplied to schools for year 10+ toilets. The toilet 'make over' promotes the magazine whilst it's circulating and should not be a permanent display.
