JD Sports & Under Armour - The Calm before the Storm
BOOM CGI collaborated with celebrity photographer PEROU and were comissioned by agency Lucky Generals to create print and digital animations for JD sports and Under Armour, featuring British heavyweight champion Anthony Joshua. BOOM CGI created the stormy environments, and provided post production on Anthony Joshua. The campaign was realised in the build up to his fight in October 2017, promoted across JD Sports stores and online.
