Public Service Poster Campaign.
Opioids, Just as deadly. We realize that guns are deadly, Knives can be deadly and suicide is often deadly. Do we realize the danger of opioid abuse? Many of us do not. It can take a tragedy for us to realize the effects opioids have on our lives. This campaign is designed to raise awareness of the ever growing epidemic of prescription drug overdose.
Reasoning behind design.
Large poster size makes the most impact on the mind. We are drawn into the scene with the red blood like word Opioids our eyes naturally search for the meaning of the menacing visual word. A knife made out of pills? What? Pills are just as deadly? The mind is thinking the eye is engaged the message is retained. A life may be saved.
Call to action.
Displaying the help logo of the national organization allows people the opportunity to connect with help, get information and become educated. Call to action.
