Groupe Park Avenue
Context
Groupe Park Avenue has been active in the automotive industry since 1959. Today, it has 19 car dealerships across Canada, 15 of which are in Quebec. Groupe Park Avenue is recognized as the leader in automotive sales and sets itself apart thanks to its customer service, innovation, diversified offer, professional image and commitment to guide the user through a personalized purchase experience.
We worked in collaboration with Adviso for digital content and BICOM Communications for public relations and influencer campaigns, our main mandate is to update the brand image of Groupe Park Avenue and dealers to reflect the group’s new positioning by designing and producing original, relevant and effective advertising and promotional campaigns. We also worked with Groupe Park Avenue to develop various essential communication tools for the brand.
