The Brief (Open)
- Improves your overall body shape
- Confidence boost – improves your outerwear look
- Comfort factor – all day comfort
- Great support for your bust
- Confidence boost – improves your outerwear look
- Comfort factor – all day comfort
- Great support for your bust
Concept
Playing on the word support, we created a bra character that supported women in three different typical situations in which women would appreciate:
Playing on the word support, we created a bra character that supported women in three different typical situations in which women would appreciate:
- Parking
- Carrying shopping bags
- Holding the tissues