GnomeDX is a DNA genetic testing company, testing individuals’ health and medication responses. They were in need of a corporate booklet design that would elevate their existing minimalist brand, to something that felt friendlier and more approachable. The goal of the booklet was to pitch their product to CEO’s and HR directors, explaining the benefits of testing employees.

I worked with GnomeDX to expand their color palette, update their brand fonts, and create new brand elements to help round out their brand and slightly shift their brand style. GnomeDX wanted to include areas of infographics and graphs to be reused for social media. Together, we created an exciting booklet full of easy-to-digest content and informative graphics.