My client, Bernard, started his Art Gallery in Chicago with the goal of connecting independent artists with every day people who want to buy art at an affordable price, without feeling intimidated in the process.

Bernard came to me without even a business name. 

We went through my business naming process to brainstorm a number of names that fit the goals of his art gallery, and landed on the simple name, Mesh Art Gallery. Together we created a brand that feels friendlier and much more approachable than a typical art gallery. Using a rich color palette and artistic textures, we were able to create a style that felt more accessible to potential buyers and more authentic to paper-based art.