D&AD L Artisan perfumur Submission 2013 – Brief was to create 4 perfume packages, names and bottle designs which break the rules of conventional perfume packaging. The perfumes to be packaged were based on bottles emotions and there were 4 in the set.
Because the perfumes were based on bottle emotions the theme was based around chemical reactions in the brain that happened when the selected emotions happened. All these chemicals were in the Limbic system within the brain, hence the title of the perfume range, Le Limbique
Sticking with chemical theme the perfume was package in a wooden box and was to be dispensed with a pipette.
Scents A – Passion, Desire, Sex and Lust, Raw and physical – Named: Dopamine – Attraction, euphoria, Lust
Scent B – Perfect, Sublime love, An Interior emotion – Named: Oxytocin – After ‘Initial In Love phase’ Attachment, Calmer
Scent C – Excitement and fear, Adrenaline, Exhilaration and thrills – Named: Epinephrine – adrenaline
Scent D – Elegant and dignified, stormy yet still – Named: Gaba – Relaxation, calming, educed stress