Microsoft had launched Windows 7 to much consumer fanfare.
Following the debacle of Windows Vista, businesses around the world were clamouring of the update.
The Challenge:
The issues facing businesses of all sizes was migrating all their employees to this new OS. And doing so efficiently, effectively and with minimum downtime. While Dell offered a range of services and consulting solutions, few businesses knew that such support was available from a company they saw as ostensibly a hardware supplier. We needed to get the word out. Our target was IT managers and business decision makers.
Oh, and it had to work globally.
Following the debacle of Windows Vista, businesses around the world were clamouring of the update.
The Challenge:
The issues facing businesses of all sizes was migrating all their employees to this new OS. And doing so efficiently, effectively and with minimum downtime. While Dell offered a range of services and consulting solutions, few businesses knew that such support was available from a company they saw as ostensibly a hardware supplier. We needed to get the word out. Our target was IT managers and business decision makers.
Oh, and it had to work globally.
The Solution:
We devised a simple video narrative to tell the story of "the great migration." We needed a strong visually driven story, so it would work across cultures. And as we wanted to highlight the potential problems faced -- we needed to present them in an empathic, non-threatening way -- we felt a gentle humour would achieve this best.
We recorded voice-overs in five languages: English, French, German, Japanese and Mandarin. We also tweaked the animation timing and on-screen typography to optimize the message in each language.
The video was housed and promoted on the various Dell.com sites. We made it embeddable and portable - allowing it to be referenced on video sharing sites as well as blogs and Dells' social media properties.
We devised a simple video narrative to tell the story of "the great migration." We needed a strong visually driven story, so it would work across cultures. And as we wanted to highlight the potential problems faced -- we needed to present them in an empathic, non-threatening way -- we felt a gentle humour would achieve this best.
We recorded voice-overs in five languages: English, French, German, Japanese and Mandarin. We also tweaked the animation timing and on-screen typography to optimize the message in each language.
The video was housed and promoted on the various Dell.com sites. We made it embeddable and portable - allowing it to be referenced on video sharing sites as well as blogs and Dells' social media properties.
