White Space
Capture Life Mobility
Extend The Way Your Consumers Interact & Shop With You!
Capture Life is a revolutionary native Mobile Commerce platform, which optimizes your customers retail shopping experience and helps save time, effort & money thus resulting in increased sales and a better ROI, the advanced digital watermarking & Augmented Reality features enabled within, any buyer can view your digital catalog just by scanning printed catalog pages.
Step 1
We have evaluated the existing system using heuristics principle to find potential usability issues.
Heuristics Evaluation
Step 2
Interacted with the our users, Initially asked them the general feedback on the system and then organized an online screen sharing sessions to perform few core activity in the system using "Think aloud" protocol.
- System takes too long to perform an operation, especially initially after login.
- The Products in the category is too less to make a choice and the system doesn't suggest anything which is relevant to what users have already looked for (Personalization)
- There is no way to reach a customer care, either through an email or phone in case of any discrepancies while
purchasing a product.
- The product catalog doesn't seems to get updated with new products, most of the time we see the same products and we cant make purchase decisions.
Ideation
We have started ideation based on the key findings and the current problem. We had brainstorming sessions with product owner & CTO and there were lots of ideas, but only few got fit into the context and as a good solution for the problem. We have used Convergent Thinking to validate ideas carefully in terms of technicality, scale-ability & user experience.
Solution
In a way to achieve a improved user satisfaction rate, optimize customers retail shopping experience to help save time, effort & money thus resulting in increased sales and a better ROI. We arrived introducing the first of its kind Mobile Commerce platform with advanced Digital watermarking & Augmented Reality features enabled within, any buyer can view your digital catalog just by scanning printed catalog pages.
Enhanced product key features
- One-touch Access to Scan and Product Detail.
- Cutting-edge experience on interactive product catalogs.
- Virtual placement and adjustment of the product using in-app viewfinder powered by augmented reality.
- Notifications of Product Availability.
- Aisle and Bay information of the product including floor maps.
- Geo-location of nearby stores using maps.
Solution Driven Business Model
The App
The Solution been developed as a standalone app for (IOS, Compatible for Iphone & Ipad) with all the new features.
The Integrated Solution
The Solution has also been developed as an integrated solution to Ecommerce platforms to enrich thier shopping experience and Initially, we have given the beta version to our customers and we received positive response from our existing customers.
The Architecture Diagram
Design Interactions
Scenario Task Flow (Integrated Solution Interaction)
User is buying Furniture's from Online to his/her Office (Using AR). User be able to Visualize the Products for the environment before making a purchase option.
Wire-frames
Design Interactions for Integrated Solution Approach. Few Interaction screens been showcased below
Wire-frames
Design Interactions for Native App. Showcased only few interaction with the key features of the app.
Thanks for your time. Kindly provide your valuable feedback.
