For this project, I chose a building in Ajman to see what it is missing and try to add the missing part. During my research I found out that most of the residents in the building don't know each other, making the building very dead and boring. Since there is an empty rooftop in the building, I came up with the idea of making a rooftop garden at the top, where all the residents are allowed to grow different kinds of plants in there. I even added some tables and chairs so that it becomes a comfortable relaxing place to communicate and grow their plants. This project will be named as Meet and Grow. I created a Logo that would show the rooftop perspective of the building and the veins on a leaf combined. 

As for the mediums created to brand this project, I chose a website which would be easily accessible from their homes and easier to get updated by.

Another medium that would work in this scenario is a poster. This poster would be stuck on the walls of the neighborhood and would definitely be noticed by the target audience.

Since almost everyone have an Instagram account, my 3rd medium would be an Instagram page to help the members get updated on any news of the project easily.