Rebranding project for The Black History Museum located in Richmond, VA. Collaboration of 8 graphic design students with artist and designer, Noah Scalin for VCU's Design Rebels socially conscious design service learning class.
It was our intention to create a brand that encompasses the mission of the museum to become a repository of knowledge that highlights the resistance, resilience and creativity of Black Americans throughout history.
The museum’s future move to the Richmond Armory created the perfect opportunity to create a new brand identity that represents the museum as the exciting, inspiring, and community driven center that it is. We see the museum as existing beyond the physical space, and created a brand that is both intriguing and flexible.
Project designers included: Kassy Edwards, Hunter Graham, Eric Hayes, Jessica Stevens, Samantha Wittwer, and Kris Woodson
Based on the geometry present in the identity mark, we created a set of patterns for use across the brand. They are meant to add a playfulness and sense of creativity to whatever they are applied to, and become more or less extreme through color application. Patterns may be re–sized as necessary, they work well at any proportion to each other.
We took the concept of a quilt and applied it to elements that can be used in many different ways, We suggest placing them behind the identity mark, as pattern, or as elements in a layout. We arrived at the shapes for the ‘quilts’ by abstracting African nations into nearly unrecognizable shapes.