Working with assets from the printed poster campaign, I quickly mocked up the backdrop and started working on the information display. The wireframe indicated the home page was to be just a list of links to register for different cities, so the biggest challenge was to make that engaging, sexy and clickable. I built a rollover style using the Budweiser "crown" logomark as a creative bullet.
Another challenge was building this site to be bilingual. While there are wordpress plugins for this, they focus on translating and correlating text documents, and a lot of the content on this site was contained in image sprites. The solution turned out to be simpler - build two sites, and link each page to it's translated version via a "language switcher" button in the upper right. While it was not a scalable solution, it allowed us to design, build and launch a production-ready site in less than 2 days. The client loved it, and couldn't believe we had something so good done so quickly.