"Paralympics Portugal" Logotype
Last year, we were challenged to create the logo for the brand "Paralympics Portugal", a new brand created by the “Portuguese Paralympics Committee” that represents Portugal in the movement of the Paralympic Games and in all the activities that they develop.
The briefing was to create a logo that had a strong Portuguese component present, some strong symbol, a national brand that allowed immediately the association with our country. In all country paralympic logos, it is mandatory to keep the "Agitos", the symbol of the IPC (International Paralympic Committee), the challenge here would be to incorporate this Portuguese element with the IPC Agitos, so as to function seamlessly.
Imagens de Marca TV show piece (SIC Notícias) about the new brand