WEEKLY EMAIL TEMPLATE REDESIGN
Kings Food Markets | Winter 2018
This year Kings is undergoing a brand transformation. It is evolving from an earthy, organic look with largely promotional messaging to a more sophisticated, editorial approach. In response to the shift in their branding, the email template was redesigned to reflect the editorial nature of their monthly print mailer.
The new template I created is stripped down and clean with a simpler color palette. The content is more focused with greater emphasis on the user experience. The typography has been reconsidered for better legibility while the header and footer have been reorganized for easier tapability on mobile devices.
