Xiamen Airlines Branding
Objective
Rebrand Xiamen Airlines to promote its professional services and increase its presence in the global marketplace.

Approach
Xiamen Airlines is a Chinese passenger airline, established in Xiamen, Fujian Province in 1984. The project was a redesign of their current brand and application system. The spirit of Xiamen Airlines is embodied in a local mascot, the crane, as the symbol of the brand. I continued to use the crane, but redesigned its shape and used a different color palette to show an energetic brand that represents the local Chinese culture and makes the brand more approachable.
Xiamen Airlines Branding
1
46
0
Published:

Xiamen Airlines Branding

1
46
0
Published:

Creative Fields