Burden of a Pet
When people go to adopt a pet, such as a dog, sometimes they forget the inevitable consequences they will face such as the potential trail of mess or the financial cost of caring for their furry companion. This in turn conflicts their responsibility and commitment to properly care for them. This print is designed to show the intensity of raising a dog and to challenge the viewer’s perspective.
This was a part of FUEL 19 project, an annual collaboration between Cohber and 12 of Rochester's creative individuals. The theme for this annual project was For The Good and the objective was simple: use our creative abilities to promote the goals & values of any nonprofit organization.
The project involved 49 students from RIT's Graphic Design program.
While the project involved 49 students, only 12 of those students would be selected and create a calendar. I was picked as part of the 12.
For this project, I decided to pick the Greece Residents Assisting Stray Pets (GRASP) as my main focus to promote. They are a 501(c)(3) non profit organization that provides adoption and rescue care services for animals, promote the responsibility of pet ownership, and aims to decrease reproduction of cat and dogs in hopes of reducing the numbers of homeless and stray pets in Greece, NY. There were a few approaches that I could take this such as an adoption campaign, awareness of strays campaign, event promotional poster. I wanted to take the approach of raising responsibility of owning a pet. Every now and then, families adopt a pet without the thinking the costs or inevitable obstacles they’ll come across and that in turns arises conflict with their commitment to caring their furry friend. Using the approach of photography, illustration, graphic, and/or type, I want to convey a design in a way that challenges the commitment of an audience to care for a pet they wish to adopt in the long term path.