LUX, a 5-star hotel carries a simple and clean look to the brand. Their logo, featuring the famous La Morne mountain, proudly wears their 5 stars on their sleeve letting anyone know imminently that they mean business without having to say a word.  Although the location would be considered a “tropical paradise” the location has heavy competition with many other tropical themed locations and instead of going with the beaches and sunset route, decided to make them stand out in their own way by going elegant and simple with a focus on black and white for the branding.