The project brief was to create a branding structure for a fictional country, just as you would any other company or organization. Country branding is becoming more and more common as countries begin to try to adopt their own identity and differentiate themselves from their competition, especially in the realm of tourism.
We had to focus on the implementation of a consistent visual language and create guidelines that follow this language throughout every touchpoint - from websites, to stationary, to magazines and advertising.
The project was an overall success as I believe that we were able to portray Seiña through consistent colors and languages. If you were ever to see such a visual language on the street, you would be able to identify Seiña even without the logo.
And lastly just a few experimental typographic posters I made during the process.
