Create a brand identity for Music Unite International Reggae Festival. The festival’s purpose is to unite people of all races, sizes, areas, genres, etc. to have fun together. Enjoy each other’s differences and be seen as a people rather than be defined by their preferences.
We wanted to portray what happens when music unite; whether it be different genres or sounds. We focused on the main thing that it expresses which is, Love. That One Love Bob Marley sang about.
The visual language expresses: Different characters coming together to become one