Proactive Advisor Magazine
CLIENT: DYNAMIC PERFORMANCE PUBLISHING
ROLE: CREATIVE DIRECTOR, BRANDING, USER INTERFACE DESIGN
I was part of a team of two which was given three months to launch a weekly 16+ page magazine in both print and digital formats.
The digital version of the magazine consisted of interactive PDFs at launch with a properly functioning web site developed later.
The magazine’s primary purpose is to provide financial advisers a “hero” piece and marketing kit, and to foster consumer loyalty to Flexible Plan Investments.
Our team of two quickly grew to over seven as we hired and directed writers, graphic designers, photographers, and administrators to create content and implement a fast-paced production process.
The web site is Wordpress-based using the Divi Builder theme and custom CSS to create the cover and table of contents at the top of the home page.
SEO and in-site filtering of content were primary requirements in designing the site.
Proactive Advisor Magazine launched in January of 2014 and is published every week by a team of dedicated professionals. My current role with the magazine is quality control and staff.