Episode 1 - Rebranding Tesco
I've always wanted to see if I could come up with a logo for Tesco that would work just as well on it's own as it does as part of one of the sub-brands. In this project I wanted to modernise the logo whilst making sure it was still familiar to the customer. I developed a range of logos which form a consistent brand throughout all of their services. This is the first in a series of videos where I give well known brands a redesign. I'm trying to give an insight into the design process without it being long and boring! I can already see some ways of improving the next episode, but would be grateful for your feedback and comments so I know what to show more (or less) of! Also if you want to see me rebrand other companies comment them below too! #graphicdesign #logodesign #graphicdesigner
Logo Design Process Video:
Key Imagery
