Creative + Strategy for Local & Regional brands.
I am a creative digital marketer with more than 20 years of experience in
working for advertising agencies like McCann Worldwide, JWT, Grey, Y&RVML, FCB and LDM.
Graduated in communication and journalism and always passionate about art direction, I kept myself in a hybrid mode, thus generating an effective way working with multidisciplinary teams leading creativity focused on business objectives.
Interested in promoting inclusive and equitable campaigns in different industries in which I have previously worked such as Automotive (Volvo, GM, Ford, Honda, Nissan), Daily Food (Tyson Foods, Bimbo, Marinela, Cadbury, Kraft, Herdez, Magnum, Nescafé), Fashion Retail (NIKE, Old Navy, Suburbia, New Balance), Luxury Brands (Tiffany),
Alcoholic Drinks (Zacapa, 1800, Maestro Dobel, Reserva de Familia, Tecate, Amstel, Heineken), Finance and Banking (HSBC , AMEX, Master Card), Pharma (Janssen, Boëringher, GSK, Abbott) Retail (Walmart), Travel (American Airlines, Xcaret), Insurance (GNP), Tech (HP), Home Care (Downy, Ariel), Personal Care (Pantene, Koleston, Gillette, Oral-B, L’Oreal, Kotex, Always, Pampers) and Charitable Organization (Save the Children, Cruz Roja, Fundación Televisa, Bimbo, It Gets Better MX, Inspira, and more…)
Some of my favorites day-by-day campaigns of the past years (2020-2023) I've met great colleagues, great clients and brands from around the world, helping them be bigger, stronger and better connected with people.
Local brands/campaigns
Art direction
My first ad!
McCann Erickson - published 2007
Creatives: Rodrigo Cortés, Liliam Córdoba, Nelos Cisneros
Photographer : Carlos Arnauss
With this one, my partner Bernardo and I won GOLD in the Círculo Creativo de México XX, and participated in Cannes Advertising Festival 2010 to compete again. Rulo Valdés: inks
Client: Red Nacional de Refugios (Woman against domestic violence)
Copy: "I spoke, and left the violence behind."
CREATIVES: Miguel Ottati, Nelos Cisneros
STUDIO: Estudio Base
PHOTOGRAPHER: Diego Arrigoni
PRODUCER: Ezquiel Schnabel
POST PRODUCER: Juan Pulido
STUDIO: Estudio Base
PHOTOGRAPHER: Diego Arrigoni
PRODUCER: Ezquiel Schnabel
POST PRODUCER: Juan Pulido
Published on February 2014
Client: José Cuervo / Reserva de la Familia
Agency: Grey
Creative Directors: Bernardo Rodríguez, Nelos Cisneros
Art Director: Pola Sánchez
The Kotex Pitch: wonderful opportunity to work with the Femenine Care Team
Agency: JWT
Creatives: Manolo Techera, Verónica Ducker, Gonzalo Manrique, Nelos Cisneros
Awarness campaign for LA ROMA RECORDS
This Clorets ad was really an art direction challenge. We had to do a whole composition with only a few extras in the shooting. Actually, it was my first production shooting I supervised by my own.
Client: Johnson & Johnson (Evra)
Agency: McCann Erickson
Creatives: Gustavo Rosete, Luis Pineda, Nelos Cisneros
Published on March 2009
CREATIVES: Bernardo Rodríguez, Nelos Cisneros, Marina Arzate, Bobby.
AGENCY: Grey
CLIENT: Tyson Foods / Snacks
STUDIO: Quadro
PHOTOGRAPHER: Yvonne Belanger
STUDIO: Quadro
PHOTOGRAPHER: Yvonne Belanger
Published on 2016
Creative Grouper: Luis Guillén,
Arte direction: Nelos Cisneros, Pola Sánchez
AGENCY: Grey
CLIENT: Bonafont
Regional/Global campaigns
Art direction, from car to beauty brands.
Client: Hawaiian Tropic (Europe & Latam)
Agency: Grey
Published on April 2014
Photographer: Covarrubias
Client: Hawaiian Tropic (Europe & Latam)
Agency: Grey
Published on April 2014
Agency: Grey
Published on April 2014
Photographer: Covarrubias
Client: Duracell
Agency: Grey
Art Director: Paola Sánchez, Nelos Cisneros
Render artist: Leo Kambayashi
Copy: Diego Ángeles
Client: Duracell
Agency: Grey
Art Director: Paola Sánchez, Nelos Cisneros
Render artist: Leo Kambayashi
Copy: Diego Ángeles
Client: Koleston (P&G)
Agency: Grey
Published on October 2014
Awards: Effie 2015 - Bronze
STUDIO: NT Producciones
CREATIVES: Nelos Cisneros, Bernardo Rodríguez, Pola Sánchez, Diego Ángeles
STUDIO: Metro Productions
FILM DIRECTOR: Pedro Ávila - METRO PRODUCCIONES
STUDIO: Metro Productions
FILM DIRECTOR: Pedro Ávila - METRO PRODUCCIONES
Published on 2016
STUDIO: NT Producciones
STUDIO: Plastic Image
PHOTOGRAPHER: Gregory Allen
PHOTOGRAPHER: Gregory Allen
Client: Skull Candy
Agency: Grey
Art Director: Paola Sánchez
Copy: Diego Ángeles
Creative Director: Nelos Cisneros, Bernardo Rodríguez
Client: Banana Boat Aqua Protection (Latam)
Agency: Grey
Studio: NT Producciones
Published on February 2014
Client: Banana Boat Aqua Protection (Asia)
Agency: Grey
Agency: Grey
Studio: NT Producciones
Published on February 2014
Published on February 2014
Client: Dodge
Agency: Grey
Published on February 2013
Client: Covergirl (P&G)
Agency: Grey
Published on September 2013
CREATIVES: Nelos Cisneros, Bernardo Rodríguez
CGI: Leonardo Kambayashi
CREATIVES: Nelos Cisneros, Pola Sánchez
CREATIVE: Nelos Cisneros
CGI: Leonardo Kambayashi
CGI: Leonardo Kambayashi
TV Spots
Brand: Suburbia
Agency: Grey
Published December 2015
Agency: Grey
Published December 2015
Pharmaton Protect where I met the actor Julio Bracho. Was really funny to produce this ad.
CREATIVES: Bernardo Rodríguez, Nelos Cisneros, Marina Arzate, Laura Alcalá
STUDIO: Mr. Woo
FIL DIRECTOR: Marcelo Manfredi
STUDIO: Mr. Woo
FIL DIRECTOR: Marcelo Manfredi
Published on February 2015
CREATIVES: Bernardo Rodríguez, Nelos Cisneros, Marina Arzate, Laura Alcalá
STUDIO: Mr. Woo
FIL DIRECTOR: Marcelo Manfredi
STUDIO: Mr. Woo
FIL DIRECTOR: Marcelo Manfredi
Published on February 2015
Brand: Koleston - P&G
Agency: Grey
Studio: Metro Producciones
For the #ComplicesDeColor campaign by Koleston México.
For the #ComplicesDeColor campaign by Koleston México.
Awards: Effie 2015 Bronze
Client: Procter & Gamble
Agency: Grey
Agency: Grey
Studio: Simón Bros
Published on August 2015
Published on August 2015
