As a curator, Athletes Co house many popular brands. They offer a variety that their creator brands might not have in-store due to season’s demand and trends. Our target market tends to shop at various stores before making a purchasing decision. They are influenced by social media and their peers, therefore constantly looking for validation. Athletes Co brings them an eclectic variety. All they have to do is go to the store and find their favourite items, their unique tastes and the accessories to express themselves.