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致親 to my dear
致親 to my dear 
2017 | Art Direction​, Graphic Design | Final Year Project

‘to my dear’ is a campaign designed for Caritas
Hong Kong Family Service to encourage young adult’s family relationship maintaining behaviour.
The concept is to remind young adults the 
importance of maintaining relationship with family through 
inviting them to initiate a date with a family member. 

​Solely being sincere is not enough to maintain a relationship. Expressing love to family members correctly
is the key to maintain and enhance family relationship. Different from casually having dinner at home with 
the family, a dinner out with a particular family member ensures the attention for each other and the intimate 
atmosphere allows young adults to express their feelings thoroughly.
致親 to my dear
19
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Published:

致親 to my dear

‘to my dear’ is a campaign designed for Caritas Hong Kong Family Service to encourage young adult’s family relationship maintaining behaviour. Th Read More
19
443
0
Published: