An identity system I created for a goth and alternative festival based in New Jersey. More will be added to this project soon!
This glow-in-the-dark poster set was made for indoor marketing. The lightbulb would shine bright in the darkness of your local nightclub's goth night!
Outdoor poster set.
A guerrilla marketing campaign. Fun coffins to take photos in with friends! These would be placed throughout Parsippany, Newark, and Manhattan.
The festival's Instagram page is a bit of a sarcastic goth dictionary, made to expand the viewer's knowledge of the subculture.
Above is about 1/9th of my process.
