Client: Simply Cafe
Services: Photography, Art Direction, Website Design, Menu Design, Logo Design, Project Management
Simply Cafe is a successful coffee house and eatery located in Prairie du Chien, Wisconsin. Up until 2015, Simply Cafe operated without a consistent and professionally developed visual identity. I redesigned the logo, along with the menu and website. My overall intention was to both deliver a level deliberateness and sophistication while retaining a visual cohesiveness with the historical iconography already present in the surrounding area. In 2017, the client asked me to redesign the series of websites and menu layout along with the logo since 2015 in order to fit into the contemporary realm that possibly can bring more younger generation from both local people and outsiders.