The Grown Up Chocolate Company
Free-From Pack
BRIEF
Create a new identity for the Grown Up Chocolate Company’s new ‘free from’range
Create a new identity for the Grown Up Chocolate Company’s new ‘free from’range
of deliciously decadent handmade bars.
The Grown Up Chocolate Company’s “Free From” range of chocolates specially caters for women who craves sweet treats as a form of escapism but want to be free from the guilt of enjoying them. Each delicious flavour not only alleviates one’s daily emotional challenges, but also has low calorie count and void from common allergens such as nuts and dairy products.
The chosen illustration style aimed to deliver the freshness and the healthiness impression to the consumers. It is also highlighting the hand-crafted element of the product. Illustration of plants and leaves were drawn in a natural and organic flow to promote the healthy and “green” element while the background is the illustration of a busy city, combine with min human figures depict an active lifestyle of the modern women.
The notebook briefly explains and introduces each individual flavor to the consumers in order to strengthen the product positioning in consumer mind as a necessary snack to balance the active lifestyle. Consumer can also uses it as a diet recorder to track their intake calories
Thank you!
