In this case my job was to design a logo for company called Zapmeet. Zapmeets main product is an application that helps to schedule meetings with busy people. Products main promise is to make scheduling easy and fast. Customer wanted the logo to be "web 2.0", sleek and modern.

My idea for the concept behind the design started from the word "zap". Zap could mean electric shock or something else rapid action. Lightning as a rapid action is a common thing, so combining letter Z with ligtnings form gave me a good starting point.

The form also tells a story about the product, just a few steps the meeting is set up (lightnings form and corners indicating the steps of the process). From telling the products way of working, I also discovered that I could separate the words "Zap" and "meet" in a way that gives more possibilities for the concept.

The way I visualized it, was using origami style with the Z-mark. In origami paper the sides are often different, so that it allows more complex designs. In this case the pink background indicated Zap, which is the main element "fast and efficient", and the black indicated the application "Meet". Zap works in the background and in the foregound shows the current product. With this kind of thinking, the concept could be used in the future with other products ie. ZapCalendar and so on.