Despite its success across Europe, research showed that online doctor DrEd was perceived negatively and often misinterpreted.
DrEd asked us to undertake a complete brand transformation that reshaped its vision and values, while differentiating and defending it from competitors.
We needed to create a brand with the power to make people feel safe and empowered by the ability to take control of their health.
We began with a Brand Essence workshop with the DrEd team, exploring DrEd from the level of belief upwards: who they are, what they do.
Based on the workshop and working closely with DrED’s team, we created a new name and tagline, along with a new brand narrative, mission and brand pillars.
Zava’s modern healthcare solution is exactly what its new name sounds like: quick, uplifting, fresh, smart.
We created a Brand Voice guide explaining how to communicate the brand, as individuals and as an organisation.
Zava’s visual identity was designed as a wholistic experience, creating a consistent visual language which people would come to love and trust. The chosen creative route embodied the simplicity, humanness, helpfulness and trustworthiness of Zava’s service.
At the centre of the branding, Zava’s logo was constructed using the perfectly balanced principles of da Vinci’s Vitruvian Man.