What is the most important thing when you have a deal with kids? Not to be boring, for sure! Every moment, their brain generates a billion ideas and that’s what we want to catch and embody in this project for the kid’s smart toys brand.
By creating a logo for UKIDZ, I aimed to show that every sparkling idea moves in the labyrinth of the imagination but never stop with the result.
This idea is incredibly suited for the brand stylistic and its character. And the logo has a brain-puzzle effect: even when you finished it provokes to exercise your imagination and never stop creating.