Bticino - owned by Legrand - came in with a problem. They needed a toolkit with all the materials for retail marketing we've done for them in the last 4 months for all the product sellers. The toolkit "Diseñados para Proteger" ("Designed to Protect) contains over 120 pages full of materials for sellers to showcase the product in the most beautiful way, stealing the show in every store. Each page includes a 3D render, mechanical plains and symbol lecture and branding.
Agency network: Garnier BBDO/Rogue by BBDO.
Client: Max Borge (Legrand/Bticino)
General Creative Director: Chepe Antillón.
Art director: Jorge Alvarado.
Designer and art director: Marv Castillo.
Lead Industrial Designer: Santiago Carrillo.
Designers: Santiago Carrillo, Silvia Solano, Marv Castillo.
Account: Pablo Mora, Valeria Obando.
Photography: Yeudy Sánchez.
Concept: Pablo Garro.