Trailer, Episodics & Key Art for HLN's "Very Scary People"
Evil doesn’t have a voice, but monsters do. Those words set the tone for a chilling 2C Creative campaign promoting HLN’s “Very Scary People,” a new six-part original series from the same team behind “How it Really Happened.” Hosted by Donnie Wahlberg, “Very Scary People” focuses on six of the most infamous, frightening and despicable criminals in recent history, with a dramatic narrative retelling of their stories that highlights what they did, how they got away with it for so long and how they got caught.
We were commissioned to develop a trailer, episodics and key art by CNN Creative Marketing, with which we've enjoyed a longstanding collaborative relationship.
In taking on the assignment, our goal was to find a new and captivating way to promote stories that many people feel they already know, enticing viewers to tune in for HLN’s unique approach to the real-life horror behind “Very Scary People.”
To meet this challenge, we decided to focus on one of the scariest aspects of the show – the actual soundbites and quotes from the notorious killers themselves. This became the theme of a campaign that fused images, words and sounds into a dramatic, spine-tingling look at the voice of monsters.
Credits:
CNN Creative Marketing
Vice President & Group Creative Director: Whit Friese
Creative Director: Sean Houston
Senior Writer/Producer: Jeff Mielcarz
Creative Marketing: Lara Hurst
Senior Director, Production: Dan Brown
Senior Production Manager: Nicole Goralnik
2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Producer/Writer: Cheryl King
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Graphic Designer: Aaron Magee
Graphic Designer: Andy Fernandez
Lead Editor: Jeff Morelli
Episodic Editor: Chris Volz
Episodic Editor: Jesus Martinez
Audio Sweetening/Mixing: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
