Both the bottle and the wooden crate idea has been directly
influenced by some of the original packaging that was used
to host bottles on across seas journeys. The idea of bringing
cuba across to England through the heritage of Ron Bacardi
and the company is something that was important to get across
to a young male audience, in a contemporary, up-to-date fashion.
The mason jars and other items were used to add a new
experience to drinking in a bar environment that would appeal
to young males who are looking to show off their peacock feathers.