JOURNÉE INTERNATIONALE DE LA FRANCOPHONIE
PROJECT
The project consisted of creating a poster, pre-poster (which would be displayed before the final poster
to draw attention to event and to intrigue spectators) and a 30-second animation to promote the event.
EVENT
The 220 million Francophones on 5 continents celebrate their language and the diversity
of the Francophonie, through language competitions, shows, film festivals, literature meetings,
gastronomic events, art exhibitions etc.
What is "Étre dans le coaltar?"
It is an old french expression that means to be not fully awake, half-unconscious or dazed.
Coaltar is a coal-derived tar, a material obtained from wood. Someone half-unconscious has
as much difficulty moving as a person who would be dipped in this sticky and viscous liquid.
It comes from the time when some users of this product in places not sufficiently ventilated became haggard by breathing the toxic fumes and had to rely only on other people to be extracts from the place become dangerous for them.
It comes from the time when some users of this product in places not sufficiently ventilated became haggard by breathing the toxic fumes and had to rely only on other people to be extracts from the place become dangerous for them.
QU'EST-CE QUE "ÉTRE DANS LE COALTAR?"