The Lótus Azul brand was developed to express the personality of the project's founder, who is a holistic therapist and a believer of our own inner power.
This is a place to teach and learn, a peaceful environment where all can develop their creativity and their well being, which together with holistic principles and therapies all adds up to one purpose: let people grow and get better.
Design Attributes
To translate the owner's office personality, I used some concepts we defined together.
Visual Style
So, to bring this concepts into the brand, I created visual elements which fit into the logo
Logo and Variations
Auxiliary elements
I developed a dynamic group of visual elements using the logo symbol. Three patterns, watermarks and other applications.
Color Palettes
Typography
Application
