Ford Escape Reveal
While working in my ACD role at GTB I also handled senior design duties for many vehicle brand launches (reveal projects). These reveals consist of creating assets from the ground up, along with designing the entire website launch experience. The content below shows my art direction efforts for the 2015 Escape Reveal. I had the pleasure to conceptualize, and execute photo shoots, video, and CGI animations for this launch. Every visual you see below was hand crafted to tell the brand story. Locations, talent, colors, angles -- all these elements were taken into consideration for the overall global design.
While working in my ACD role at GTB I also handled senior design duties for many vehicle brand launches (reveal projects). These reveals consist of creating assets from the ground up, along with designing the entire website launch experience. The content below shows my art direction efforts for the 2015 Escape Reveal. I had the pleasure to conceptualize, and execute photo shoots, video, and CGI animations for this launch. Every visual you see below was hand crafted to tell the brand story. Locations, talent, colors, angles -- all these elements were taken into consideration for the overall global design.
