Identity for "Shooly" clothing boutique store. The brand has 3 shops located at the heart of Tel Avivian shopping center ( Dizengoff Center ; Dizengoff Street ).
I was asked to create a brand new identity from the one the brand had since 2002. We were aiming for a romantic & fresh visuals. With the help of my botanical sketches I created this new romantic and urban look. I was also in charge of the clothing labels and tags designs.
Art Direction, Illustration & Graphic Design by Gala Turman.