SureCane is a brand-new product on the Indian market. It consists of more than 80% of juice content and doesn't contain any chemical preservatives. Our goal was to develop logo design and a label which will represent all the benefits of a product. That's why we focused on two main features: natural and healthy. A heart, a sprout and a drop form together a flower, which associates with organic product. The font of a logo is soft and simple. The product name is easy to read and don't complicate the sign because of a big space between words. Colour palette combines with the sign and gives additional associations with a healthy product.