Sparx ArrivingSoon Digital Film:
Through this film, we intended stereotypes and defined societal norms and paradigms.
Our protagonists are a representation of this revolutionary generation and through their stories, we hope to spread the idea of joining this mass movement of overthrowing the regressive and judgemental mindset, to adapt to a newer, bolder, aspirational,
“Fitter & Better India”.
To bring the “Sparx” in their lives to the fore.
All these stories are journeys, and journeys need to have a strong footwear. The stories are such that the brand integration will be seamless and organic.
