Shifting into High Gear
LOGO / BRANDING / COLLATERAL
A dynamic automotive experience connecting auto enthusiasts, from gearheads to custom coach builders, with a web portal where they can indulge in a shared passion. From Mustang to Model T, rare 2-cylinder engines to 16-cylinder monsters, and fans of every stripe around the world - the content is truly massive. To unify this diversity, a strong, flexible brand was needed that would be tough and timeless for all car lovers.
