Strengthening your Presentation Folder
Your brand identity can be enhanced greatly with presentation folders. These are very useful during client presentations, business conferences, and trade shows. It's a good idea to create a professional-looking and creative folder design that will effectively represent your company brand. But more importantly its a good idea to make your folder strong and durable. After all this will be opened and closed many times and viewed upon by many people. I have created a solution to make your folder withstand everyday use.
I am presently working on a folder design for a global parcel delivery company. They're previous folder was you basic gatefold with capacity for leaflets. Sturdy enough, however, very prone to wear and tear. See sketches for ideas:
The updated design needed to have a CD slit and enough capacity for leaflets and mouse mat. So my idea was to strengthen the folder by moving the capacity pocket from the right to the centre. Because of the original weight of all the bits and bobs in the pocket, I wanted to minimise wear-and-tear.
You will see from my original sketches to the client that I incorporated a 2 fold left to right fold, then finally to hold the folder together and add some strength I incased the whole thing by adding a vertical flap that had a cut out for the main logo. This would be fastened together by paper engineering.
In my opinion this could work for many folders and could make the client interact more with the idea/presentation. the main thing is that it would keep all the leaflets, mouse mat and CD enclosed tightly in a neat package.
This project is still not completed yet. This was a mock up that I created for the client. This is on proof and subject to change.
You will see from my original sketches to the client that I incorporated a 2 fold left to right fold, then finally to hold the folder together and add some strength I incased the whole thing by adding a vertical flap that had a cut out for the main logo. This would be fastened together by paper engineering.
In my opinion this could work for many folders and could make the client interact more with the idea/presentation. the main thing is that it would keep all the leaflets, mouse mat and CD enclosed tightly in a neat package.
This project is still not completed yet. This was a mock up that I created for the client. This is on proof and subject to change.
